by Tyler Horsley | Oct 7, 2021 | Blog, PPC, SEO
The terms ‘SEO’ and ‘SEM’ are often used in similar contexts, and they’re both incredibly important when it comes to success in digital marketing. It’s understandable how the two terms can be confusing. After all, the letters ‘SE’ in both of them denote ‘Search...
by Tyler Horsley | Aug 31, 2021 | Backlinking
Backlinks are a critical aspect of modern SEO. They help boost page authority and drive relevant traffic. They also let Google know your content is good enough and relevant enough to be referenced on someone else’s website. Read on to learn how and why you should...
by Sean Hakes | Apr 3, 2019 | Blog, SEO
Congratulations! You’ve hired an SEO company to help your business get found on the web. They’ve promised to get your business quickly ranked on page one, but unfortunately, they’ve given you little to no understanding of how they will get you there and no long-term...
by Sean Hakes | Oct 29, 2018 | Blog
Search Engine Optimization marketing, sometimes abbreviated as SEM, is a sub-discipline of digital marketing that is specific to the activity of web searches. Any time an internet user conducts a web search, whatever search engine they’re using (Google, Yahoo, Bing,...
by Sean Hakes | Oct 8, 2018 | Blog
Search Engine Optimization as a discipline has grown immensely in recent years. What used to be a ‘nice to have’ in the development of a website is now a must-have, and those who don’t take the time to learn the nuances of SEO are doomed to be bested by those who do....