The SEO vs. PPC Grudge Match

The SEO vs. PPC Grudge Match

In the world of Digital Marketing, two behemoths rule the landscape. Search Engine Optimization, or SEO, reigns supreme as a producer of organic, search results-based traffic to your website, while Pay-Per-Click, or PPC, provides immense advertising power by granting...

Why Isn’t My Traffic Converting?

Who is responsible and what to do next. You’ve hired the right people to put a digital marketing and advertising strategy together; complete with several campaigns for email marketing, social media posting, and custom landing pages used to track customers and...
How Long Does SEO Take To Start Working?

How Long Does SEO Take To Start Working?

This is probably one of the most common questions I get asked about search engine optimization. The answer is; it depends. Why? There quite a few factors that weigh into how long it takes to rank well in search engines like Google. Some of the things I look at...

Importance of Site Backlinking

Importance of Site Backlinking. All backlinks are not created equal and quality backlinks can be hard to come by. The goal in achieving high-quality backlinks is by seeking out and engaging with (through posts, relationships, and more) high-quality sites that contain...