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SEO in the Travel and Tourism Industry
Modern civilized society is largely shaped by advancements in technology. Such advancements have made our lives far more convenient than even 10 or 20 years ago, giving us more free time to take part in leisurely activities. For many of us, leisure means taking a vacation, and with airlines providing transportation to virtually any destination in the world within a day, the market for tourism remains at an all-time high.
Travel and tourism cannot accurately be lumped into one industry. Rather, they encompass a range of distinct sectors, from lodging to transportation to attractions, as well as the travel agencies that orchestrate everything for their customers. The US travel industry, in particular, is booming and contributes more to global GDP than any other country in the world at $580 billion in 2019.
Because it involves interdependence and cooperation amongst various sectors, competition within the tourism industry is complex and can be hard to assess. One thing is certain, however: to be competitive in tourism, a focus on the consumer is critical. This is where an SEO strategy for tourism businesses can truly make a difference.
When it comes to planning a vacation, Google is a consumer’s best friend, and the numbers prove it: 95% of American adults research travel destinations online, and 83% of Americans book their vacations online. Because search engines are the first and often only resource by which consumers research and book travel options, an SEO campaign is an essential part of any travel business’s marketing portfolio.
Get Found On:
Organic Search for the Travel and Tourism Industry
Unlike other industries that usually focus on either local or national SEO, SEO for travel companies is different and involves a blend of both. National travel agencies, for example, may be inclined to target broader national keywords and queries, such as “best travel destinations in Mexico”.
Small businesses, however, may want to stick with a local strategy, especially when we consider that consumers with a destination already in mind will likely be using local search terms such as “motels in Denver”.
Our travel industry SEO services incorporate a wide range of tactics and tools to bring more tourism to your business. Our SEO experts are highly skilled and passionate about helping your travel business increase your visibility on Google, optimizing your website for mobile usability, keywords, content, backlinks, and more.
Once a campaign is launched, we conduct ongoing review and analysis of key data metrics to ensure goals are being met. Using powerful analytics tools such as Google Analytics, our SEO professionals keep useful snapshots of your campaign, revising strategy as needed to keep things on course.
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Travel and Tourism SEO
Frequently Asked Questions
WHY IS SEO IMPORTANT FOR THE TRAVEL AND TOURISM INDUSTRY?
SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF TRAVEL AND TOURISM BUSINESSES CAN BENEFIT FROM SEO?
According to Google, both business and leisure travelers begin their trek by doing research online. Reaching this traffic has great potential for your business. This can be accomplished through a well-planned and executed SEO campaign.
HOW LONG DOES IT TAKE TO SEE RESULTS?
SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE TRAVEL AND TOURISM WEBSITES RANKED?
Websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL TRAVEL AND TOURISM SEO STRATEGY LOOK LIKE?
A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED SEO?
If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.
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Let’s Find You The Right Travel & Tourism Strategy Your Company Deserves
With so much to see and experience in our world, there will always be a market for tourism, and as such there will always be a need for competitive marketing strategies in the tourism space.
This starts with a sound and well-executed SEO campaign. If you own a travel business and are looking to increase your bottom line with search engine optimization, contact Sympler today.
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60% of people click on the first result. We’ll help you get there.