by Tyler Horsley | Oct 13, 2021 | Blog, Digital Marketing, SEO
Achieving success online is rarely ever simple or easy. No matter what industry you’re in or what product or service you provide, there’s likely to be hundreds or thousands of competitors all vying for the attention of a similar audience on the internet. Getting found...
by Tyler Horsley | Oct 7, 2021 | Blog, PPC, SEO
The terms ‘SEO’ and ‘SEM’ are often used in similar contexts, and they’re both incredibly important when it comes to success in digital marketing. It’s understandable how the two terms can be confusing. After all, the letters ‘SE’ in both of them denote ‘Search...
by Tyler Horsley | Sep 30, 2021 | Blog, SEO
As SEO becomes increasingly complex, measuring success has become more complicated as well. No longer can you simply rely on individual metrics to assess your overall SEO efforts. These days, you need to track numerous different SEO metrics covering everything from...
by Tyler Horsley | Sep 20, 2021 | Blog, Local SEO, SEO
Search engine optimization focuses on improving discoverability and boosting profitable conversions. To maximize these conversions and minimize waste, marketers tailor campaigns to target audiences that are most likely to engage with a product, service or brand. A lot...
by Tyler Horsley | Sep 9, 2021 | Blog, SEO
When it was first conceived, Microsoft’s Bing was marketed as the “Google killer.” Years later, it’s clear this hasn’t been the case. Despite investing countless dollars to overcome the search giant, Bing still doesn’t hold a candle to the volume and quality of...
by Tyler Horsley | Aug 6, 2021 | Blog, SEO
Google’s algorithm changes constantly–several times a day, in fact. These daily updates are mostly minor and have little effect on search engine rankings. However, Google’s core algorithm updates that are released every few months can and often do...
