by Nick Carlson | Oct 20, 2024 | Advertising, Digital Marketing, Media Strategies
Decoding OTT Amidst the Digital Advertising GalaxyOver-the-Top (OTT), a beacon of media innovation, streams narratives directly to viewers through the sprawling digital frontier, sidestepping conventional broadcast and cable realms. This powerful shift has altered...
by Nick Carlson | Oct 12, 2024 | Advertising, Digital Marketing, Technology
A Surging Phenomenon in American HomesRecent times have seen an unprecedented surge in the embrace of Connected TV (CTV) devices across the United States. With the masses gravitating towards flexible and instant viewing options, Connected TVs have emerged as the prime...
by Nick Carlson | Oct 8, 2024 | Advertising, Digital Marketing, YouTube Marketing
Navigating the YouTube Adscape in Q4The YouTube ad sphere of 2024 stands as a dynamic frontier, challenging digital strategists to harness both nimbleness and inventiveness. As Q4 looms near, the pressing demand to embrace cutting-edge trends intensifies, fueled by...
