How to Optimize for Google’s BERT Update
October 27, 2021
As the world’s go-to source for information, Google is constantly changing and updating its search algorithm to improve the search experience for users. While most
What is SEO Outsourcing (and Should I Do It?)
October 13, 2021
Achieving success online is rarely ever simple or easy. No matter what industry you’re in or what product or service you provide, there’s likely to
SEO vs SEM
October 7, 2021
The terms ‘SEO’ and ‘SEM’ are often used in similar contexts, and they’re both incredibly important when it comes to success in digital marketing. It’s
The Best SEO Metrics to Track in Every Campaign
September 30, 2021
As SEO becomes increasingly complex, measuring success has become more complicated as well. No longer can you simply rely on individual metrics to assess your
Local SEO vs. Global SEO: Which is Right for You?
September 20, 2021
Search engine optimization focuses on improving discoverability and boosting profitable conversions. To maximize these conversions and minimize waste, marketers tailor campaigns to target audiences that
Bing SEO Optimization: Is it Worth It?
September 9, 2021
When it was first conceived, Microsoft’s Bing was marketed as the “Google killer.” Years later, it’s clear this hasn’t been the case. Despite investing countless
Why Backlinks Are Important
August 31, 2021
Backlinks are a critical aspect of modern SEO. They help boost page authority and drive relevant traffic. They also let Google know your content is
What Steps Can You Take to Successfully Launch a New Product Brand?
August 20, 2021
A successful product launch requires thoughtful preparation and expert execution. Whether you’re launching a small innovation, introducing a huge new product line, or updating an
What Are Core Web Vitals and Why Are They Important?
August 16, 2021
In 2020, Google made a big announcement regarding Core Web Vitals, an important ranking factor that would play a bigger role in determining a website’s
Google’s 2021 June Core Algorithm Update: What We Know So Far
August 6, 2021
Google’s algorithm changes constantly–several times a day, in fact. These daily updates are mostly minor and have little effect on search engine rankings. However, Google’s
Does Google Sell Your Data?
July 30, 2021
While big tech corporations such as Google profit by harvesting, analyzing and monetizing user data, they are quick to deny that they are “selling” the
What is the Best Keyword Research Tool?
July 16, 2021
An effective keyword research tool is critical for anyone who wants to improve their SEO and drive organic traffic to their website. Ahrefs, SEMrush and
5 Tips for Better Social Media Marketing
July 9, 2021
Social networks like Facebook, LinkedIn, Instagram and Pinterest are a daily part of life for countless consumers. According to recent surveys, the average person spends
2020 M&A Update: Sympler has acquired Altitude Agency
September 4, 2020
Sympler is proud to announce that it has acquired Altitude Agency, one of the premier digital marketing firms in Colorado. The collaboration will give Sympler
What is Negative SEO?
August 26, 2020
In the early days of search engine optimization, when Google was still in its infancy, “black hat” SEO was rampant. Highly questionable techniques–from keyword stuffing
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