The How & Why of Content Strategy
Is content “King?”
Perhaps the most ubiquitous refrain since the beginning of digital marketing. It was true then and is certainly true now.
The best way to get the most out of your content is to pair it with a powerful backlink-building strategy.
Before diving headfirst into this fascinating space, let’s first understand what content strategy is (and is not) and why you should care about it.
When asked what it is, responses run the full spectrum from ‘starting a blog’ or ‘publishing case studies’ to ‘making videos’ and ‘viral content’.
While there may be some truth to this, these ad hoc tactics are not a content strategy.
An effective content strategy produces a plan that identifies, develops, and shares ideas that align your brand and speak to your prospects’ desires in a way that establishes your Expertise, Authoritativeness, and Trustworthiness (E.A.T). Simply, our content strategies are one of the most effective weapons we wield to raise awareness and engagement about your brand.
Our extensive experience in content marketing and strategy has evolved and produced for us a uniquely holistic approach. By leveraging a variety of analytical tools that inform our discovery, methodology, and positioning, we identify content topics and keywords that will drive the most awareness of your business to ultimately satisfy the search intent of your target audience. Our ongoing process stays cognizant of and is adaptive to Google’s ever-changing requirements.
The type of content matters too! The juxtaposition of a good mix of curated evergreen (always relevant) content with trending topics, news stories, media coverage, and brand recognition content to produce traffic to the website via all possible opportunities is our expertise. As the strategy is implemented analysis and evaluation of the effects of our efforts on your keyword rankings are monitored and optimized as we refine the strategy to include content that addresses any keyword performance gaps.
It is no coincidence that over 60% of our SEO recommendations to our clients and prospects include engaging a content strategy that ultimately improves visibility on search, drives a variety of users to your site, and subtly encourages them to purchase your products/services.
A top-level study of our most successful SEO campaigns showed our managed content strategy was a central theme significantly contributing to successful outcomes and often responsible for the bulk of new prospects introduced to our client’s business. (View Case Studies here)
Whether you have questions about the effectiveness of your current content strategy or are considering embarking on a new content initiative, Sympler loves content strategy!! Our top-notch writers would be thrilled to research your business and partner to develop a content strategy tailored to your business.
Reach out to us for a complimentary review and let’s connect on how augmenting our content marketing experts can take your business to the next level.
Email email@example.com to learn more.