Partnering with Sympler networking provided our client the expertise to get an accurate view of where they stood in their marketplace. An in-depth competitive analysis provided clear insights into what products were driving growth and how to market those products to the intent of their users. Additionally, identifying and deconstructing their competition provided deeper insight into what activities their competitors were doing well (and poorly) to leverage to our advantage. Sympler also identified key terms prospects were using and took steps to build trust with Google for our client to position them for growth.