Despite the growing investment in social advertising, 46% of B2B marketers say they’re unsure whether their channels have generated any revenue for their business.
Today there are six different social media platforms where you can follow proven ad strategies and generate consistent ROI.
There are three things to keep in mind when choosing to engage in social media advertising. Where your target customers are:
The most concentrated (usage, groups, etc.)
The most accessible (preferred media, ad targeting, etc.)
The most actively engage with ads (testing required.)
This goes back to what type of product or service are you marketing? In general, e-commerce sites have better social media advertising success than most service-based sites like a locksmith or an auto repair shop.
Generational factors should be considered. In general, Gen Xrs and Millennials are less likely to purchase through online ads and instead may prefer organic results. Baby Boomers on up can be more likely to respond to paid ads. Other factors to consider is seasonality and location. There may be times that are better than others and locations that are better than others to market on social media.
For example, if you market handmade hats and scarves, a campaign mid-summer to Floridians probably won’t work.
But you don’t have to sell a product or service to social media channels. You can build your brand with informative resources, promote an event like a webinar, offer coupons or giveaways and more.
Some tips for a successful social media campaign:
Keep it short and sweet
Don’t run the same ad for different audiences
Be willing to test and retest
Why partnering with Sympler to manage your social advertising is advantageous to your budget and return on investment:
We have social media experts who fully understand all the ways possible to advertise on any social media platform. They also write the copy with optimized keywords and set up the ads for you.
Sympler experts help guide, create, test and refine your social media advertising campaigns. This saves your company time, money, and ensures you are always receiving the most up-to-date marketing strategies and technical expertise.
Plus with monthly reporting, you know that your campaigns are being optimized to make the most of your marketing dollar.
Interested? Click here to get a free analysis and get started with social media advertising today.