Code School Case Study

Business problems solved:

Crafting strategies and tactics for a new industry

• Company was working in a newer industry and didn’t have a proper marketing roadmap
• We were able to help the company find the needs in their market and position them as the immediate solution in our branding and copy
• Company didn’t have a brand that could properly connect and communicate with its target market. We were able to work directly with our web dev partner to better brand and position the client to better engage its audience and communicate its benefits
• Due to rudimentary tracking and marketing allocation, it was hard to quantify ROI and determine which tactics worked and which did not
• Introduced key performance measurements and rapidly expanded our reach into new local and national markets
• Integrated search engine marketing and identified credible referral channels to feed quality leads into the onsite pipeline
• Generated and leveraged online testimonials onto key platforms to increase credibility
• Successfully launched additional program offerings to local and national markets without increasing the marketing budget

Technical problems solved:

• The incumbent online marketing company was using rudimentary SEO approaches that only scraped the surface of what was possible
• Identified keyword opportunities and backlinking strategies to become the highest ranking school in search for related geolocated searches
• Built Marketing optimization from the ground up
• Company had little-to-no positive reputation in the industry. We were able to grow this through branding and positioning, key performance measurement, and communicate our finding through content marketing.
• Full inbound marketing strategy was planned and carried out using, paid ads, remarketing, social media, and demographic profiling, which equated to 80% of new revenue

ROI From Our Services