The Best SEO Certifications for 2022
January 18, 2022
Panda, Penguin, Hummingbird. These are the three big updates that the Google search engine has gone through over the past few years, the last one
The Problem with Guaranteed SEO Services
January 10, 2022
At first, it sounds great: spend a predetermined amount of money for search engine optimization work, and get results that are guaranteed. Why wouldn’t you
On-Page vs. Off-Page SEO
December 15, 2021
There are lots of different factors that go into helping your website rank higher in the SERPs, and it can be a full-time job just
All-in-One SEO vs Yoast: An SEO Plugin Comparison
December 8, 2021
Getting your on-site SEO right is hard. There are so many different factors you need to consider that it can be difficult to keep on
The Sympler Guide to AI for SEO
December 1, 2021
There’s no doubt that artificial intelligence (AI) is rapidly evolving and changing the way businesses operate and market their products and services. But what role
How Many SEO Keywords Should I Use?
November 16, 2021
Just as with other SEO factors like link building, how, when, and what keywords we use has changed a lot since the early days. In
Does Responding to Reviews Help SEO?
October 28, 2021
Online reviews have become indispensable sources of information for consumers. In fact, more than 90% of people say online reviews help them make decisions about
How to Optimize for Google’s BERT Update
October 27, 2021
As the world’s go-to source for information, Google is constantly changing and updating its search algorithm to improve the search experience for users. While most
What is SEO Outsourcing (and Should I Do It?)
October 13, 2021
Achieving success online is rarely ever simple or easy. No matter what industry you’re in or what product or service you provide, there’s likely to
SEO vs SEM
October 7, 2021
The terms ‘SEO’ and ‘SEM’ are often used in similar contexts, and they’re both incredibly important when it comes to success in digital marketing. It’s
The Best SEO Metrics to Track in Every Campaign
September 30, 2021
As SEO becomes increasingly complex, measuring success has become more complicated as well. No longer can you simply rely on individual metrics to assess your
Local SEO vs. Global SEO: Which is Right for You?
September 20, 2021
Search engine optimization focuses on improving discoverability and boosting profitable conversions. To maximize these conversions and minimize waste, marketers tailor campaigns to target audiences that
Bing SEO Optimization: Is it Worth It?
September 9, 2021
When it was first conceived, Microsoft’s Bing was marketed as the “Google killer.” Years later, it’s clear this hasn’t been the case. Despite investing countless
Why Backlinks Are Important
August 31, 2021
Backlinks are a critical aspect of modern SEO. They help boost page authority and drive relevant traffic. They also let Google know your content is
What Steps Can You Take to Successfully Launch a New Product Brand?
August 20, 2021
A successful product launch requires thoughtful preparation and expert execution. Whether you’re launching a small innovation, introducing a huge new product line, or updating an
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