Digital Advertising | Brand Building

Thomas Frey, Google’s top-rated futurist speaker, former innovations editor for Futurist Magazine, was also, during an earlier phase of his career, IBM’s most award-winning engineer. After leaving IBM, Frey co-founded the DaVinci institute, a Colorado-based think tank and networking resource focused on anticipating and defining future trends and innovations. Frey released a book, promoted during his world-wide speaking engagements and relied on Sympler to market and sell his book on online channels like Amazon, Google and more.

Our challenge

Supporting a new Amazon store

We leveraged Amazon advertising for book promotion based on past purchase history, interests, and other demographics that would lead to sales interest. Sympler Integrated e-commerce tracking on-site by source product, country, demographic and measured onsite behavior to drive strategy and optimize machine learning for the most optimal book sales.

The results

Digital Advertising:

We successfully increased clicks and qualified digital ad traffic by 45.4% while decreasing the cost per click by 12.7%.
In six months, we decreased the cost per acquisition for the organization by 17.2%. Overall, our efforts helped Tom Frey increase their book sales by 198.7%.

Detailed Report

Before:

%

Of Inbound Marketing Efficiencies Captured

Site structure
Book description (complimentary interests)
Basic SEO plugin
Active on Instagram and Amazon
Celebrity Brand Equity
Beneficial UX

After:

%

Of Inbound Marketing Efficiencies Captured

Advanced Amazon Marketing strategy implemented
Google Merchant Center integration and management
On-site micro tagging, site speed optimization, and advanced conversion tracking
In-depth Click ID Conversion Tracking by source product, state, demographic and onsite behavior
Multi-Platform ad campaigns optimized by product, state and buyer interests
Nationwide Digital Advertising

ROI From Our Services

Monthly Visitors (Average)

PPC Click-Through Rate

Digital Ad Impressions Share